美國(guó)廣告學(xué)就業(yè)前景

思而思學(xué)網(wǎng)

在信息化不斷發(fā)展的今天,廣告方面人才被越來(lái)越多的企業(yè)所需要,廣告學(xué)專業(yè)也發(fā)展的越來(lái)越快。下面小編為大家全面解析美國(guó)留學(xué)廣告學(xué)專業(yè),想要去美國(guó)留學(xué)選擇廣告學(xué)專業(yè)的學(xué)生可以了解一下。

美國(guó)廣告學(xué)分支專業(yè)

Management Track: The management track will Ppare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will Ppare students for careers in art direction or copywriting.

Thesis Track: The thesis track will Ppare students for careers in marketing research or education.

美國(guó)廣告學(xué)主要課程內(nèi)容

綜合基礎(chǔ)課程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns

以下是任一方向的課程:

管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美國(guó)廣告學(xué)研究生職業(yè)前景

就業(yè)方向:廣告設(shè)計(jì)人員,企劃人員,美術(shù)指導(dǎo),,廣告客戶經(jīng)理,廣告銷售策劃,資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

就業(yè)市場(chǎng):廣告代理公司,傳媒業(yè),或者組織機(jī)構(gòu)的市場(chǎng)策劃,研究機(jī)構(gòu)等。

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